| Speaking of pigs, birds, you and me |
| A few days ago
Chrissie Hynde, the leader of The
Pretenders, was arrested in a GAP chain store in New York for
demonstrating against the leather garments produced by the
multinational clothes company. According to her, and the animals rights
organisation which she heads, the leather used by GAP is taken from
cows in India. However, what interested me most about this story was
how it was presented on television - on the midday news programme, to
be precise – and the associations created in the process.
Inexcusably,
the news item was put into context by the inclusion of the anecdotal
information that cows are sacred animals in India (accompanied by
archive images of forlorn, sickly cows in some kind of shack, being
beaten by an Indian. We were to suppose that this scene was set in
India – after all, the surroundings were filthy and there was
an Indian
on hand). The story of Chrissie Hynde and GAP goes back a long way, as
the singer has been fighting with the multinational for quite a while,
and there was another anecdote to prove it: GAP even went as far as to
offer Chrissie Hynde a multi-million dollar contract for the rights to
use her music in advertising campaigns, an offer which she of course
refused… This anecdote could easily have led us to the moral
of the
story –along the lines of a multi-million offer for the music
of one
party in return for publicity for the other party. And the fact is
that, with or without her multi-million contract, Chrissie Hynde has
been giving GAP good publicity, while at the same time obviously
earning a few valuable minutes of television coverage for herself. And
what about the cows? I think they got lost somewhere at the beginning
of the news item. Because the cows are the least important
part of this
story, especially for all for those of us sitting in front of the TV.
I’m not saying that I want to follow up the fate of these
cows: what
interests me is our position in front of the how we react when we watch
television, whether we are concerned about what we see and how we pass
judgement one way or the other. We can always appease our consciences
by buying a Pretenders CD, not buying any leather clothes from GAP, or
by going to an exhibition condemning injustice in the Third World. And,
in fact, the example of GAP is an interesting starting point when
considering the options open to works of art aspiring to explicit
political commitment. The world of the media and advertising has too
many tricks up its sleeve which reduce the effectiveness of such art
works, so that they often end up serving as little more than a salve to
the conscience of those who already agree with the protest being made.
And if it is just a case of appeasing our consciences by means of a
little generosity, then we can always sponsor a pig or feed some birds.
Antonio Ortega has indeed sponsored a pig,
a sow called
Lucy, and one morning he fed some birds outside his house in London. In
England, you can sponsor a whole host of animals which, thanks to your
help, will be sent off to live on a farm in the lap of luxury. This is
what Antonio Ortega did with Lucy: he sponsored her and then presented
this sponsorship as a gift to the institution putting on his latest
exhibition, the Fundació ”la Caixa.” Now
Antonio Ortega's
conscience can rest easy, thanks to his generosity and the new life
that he has given to Lucy through his work Record of Sponsorship. Let’s recap: adopting pigs, cows
in India, politically
committed artists, feeding birds, buying leather jackets…
And now,
sitting once more in front of the TV, let’s ask: does all of
this
really have anything to do with who benefits from our generosity to
others, to cows or to pigs? The presentation of the story about GAP and
the cows, and the story of Antonio Ortega feeding the birds and looking
after Lucy the sow, is falsely ingenuous and deliberately banal, an
attempt to provoke a moralistic response about what is suitable and
what is not. What matters here, after this simplistic discourse about
who benefits from what, is precisely the fact that such a discourse has
been created. What is important is to highlight our moral prejudices
when we judge the generosity of others, as well as to unravel the
personal mechanisms that lead us to be charitable, and how to go about
doing this? That is what Antonio Ortega’s
works are about: they
pre-empt any institutional discourse or arguments about how and what as
regards doing things for others, and go directly to the private,
personal mechanisms of how we think and what prejudices are involved in
thinking that way, and this is why I have been highlighting our vigil
in front of the TV, the situation in which we appease our consciences
and make our judgements. Feeding birds with vomit may, at first sight, seem to be petty, dirty, unpleasant, and perhaps even somewhat contemptible, but let us compare it with sending a sweet little piggy to live in an ideal farm environment, with mud to roll around in and a little hut. She will also have a fence to keep her in the space allotted to her, and she will have a timetable for her meals, consisting of food deemed suitable for her. Lucy's environment reflects our own wishes and desires projected onto her, our human concept of what is a comfortable domestic environment for a pig. In short, to put it another way, it is not a question of giving you what you want, but what I want to give you. Not as good as what I would like for myself, but close enough. In addition, within the Catholic tradition, generosity is measured by the amount of effort that it requires. That is to say, generosity is assessed by how much time and dedication has been involved, and not so much by the gift in itself. To put it bluntly, very little effort was involved in Antonio Ortega’s adoption of Lucy: he simply filled in a form, and the small amount of money it cost was not even his. In contrast, the apparently petty and despicable act of feeding birds with vomit took fifteen minutes of effort on his part, as well as a degree of suffering while he was hanging over the toilet bowl, plus the time spent waiting for the birds to arrive. Although it is true that eating vomit is probably not our idea of gastronomic delight, perhaps it is so for the birds; and in addition, there is no fence or hut, and Antonio Ortega has done no more than imitate the way in which mother birds usually feed their young. In the light of all this, feeding vomit to
birds isn’t
so bad, and a farm is not such an ideal environment; our initial moral
response was proved wrong, yet even when we discover the truth we do
not feel entirely satisfied. Perhaps the subject of Antonio Ortega's
experiments was not the pig or the birds, perhaps it is the
spectator him or herself. Record of Kindness and Record of Sponsorship
are simply experiments. : The first records the behaviour of birds,
while in the second the subject of the experiment is Antonio Ortega
himself, sponsoring an animal. However, the spectator is the final
judge, on the basis of whatever some criteria or other, it is he or she
who gives a moral response as an answer, and who is forced to go beyond
this to examine its whys and wherefores. It is a kind of test in which
first you have to give a “yes” or a
“no” answer, and then you have to
explain why. The word “record” almost corresponds
to an entry on a page
of a field diary, and Antonio Ortega's approach is similar to that of
those ethnographers who end up driving the native population crazy by
asking them: why are the tents round and not square? Why is it
permitted to marry cousins on the mother’s side but not those
on
father’s (or vice versa)? Why don’t they eat pork?
Why do they fast? …
Why? Why? Why is Lucy the pig so enchanting and Antonio Ortega seems so
disgusting, feeding vomit to birds when, if we think about it
carefully, Lucy has been given a miserable life, while Antonio Ortega
has been quite generous? And why, out of Lucy’s ten
delightful piglets,
has only one, Alan, been saved? What happened to the other nine? Maybe
they’re in India? The questions that Antonio Ortega asks us,
just like
those of the irritating ethnographer, are difficult to answer and make
us feel uncomfortable, not because they are complex, but for quite the
opposite reason. They are questions about our own behaviour and the
setting in which they are asked is that of our own everyday, domestic
life. The video Record of Kindness is shown on a monitor placed in a
setting which is deliberately domestic: a carpet and some poufs to make
ourselves cosy to watch some images that may prove unpleasant; sitting
on a sofa is a domestic act, but so is vomiting. It is this situation
in front of the television that I wanted to stress, because there is
where our lives happen, the place where the logic of the behaviour that
defines us gives itself away. And none of this takes place behind the
screen, where GAP, cows, explicit political commitment and
institutional discourses are such a long way. Antonio Ortega's record
is one of situations, and of our behaviour when confronted with a
proposal that slightly unbalances our everyday lives; the recorded
experience consists of inducing subtle changes to see what happens.
Ortega himself has declared that his intention is to make dents in the
flatness of everyday life. They are records in which the exceptional
appears to be
only a millimetre away from the futile, and it is within that space of
a millimetre that his works take place, where the work is diluted,
where its form begins to blur and becomes difficult to pin down. The
artist’s interest in “lowering” a work of
art, to such an extent that
it is virtually at floor level and becomes confused with the course of
the domestic life, as a simple record of something – results
in an
intensification of the work’s symbolic coefficient. The
document, which
is a seemingly simple, anodyne portrait of an experiment carried out by
Antonio Ortega, at the same time provokes intense sensory
reverberations. And everything is linked to humour, the sense of humour
and that kind of candid smile caused by Lucy and the birds in London:
despite the unpleasantness of the birds’ diet, the video
still strikes
us as being amusing, as does the roly-poly Lucy, with Alan and company.
A candid smile raised by their simplicity, but falsely innocent. Ernst
Lubitsch once warned us that “the true sense of humour arises
out of a
deep existentialism." But to return to Lucy and Alan, her funny
little
piglet: what did Alan have that his other nine siblings
didn’t? Why has
Alan become the object of our generosity, and the other nine possibly
part of our diet? It is difficult to eat a pig that has a name (how
about “Alan with potatoes and plums with a touch of
tarragon”).
Ortega’s The use of proper names is neither arbitrary nor
innocent.
When he I depicts our behaviour, or discusses the symbolic potential of
a work of art and the sense of humour, he I was using proper names,
just like yours and mine. The candid smile that Lucy brings to our
lips, or the apparent naivety of feeding vomit to birds may not seem
funny and give rise to a rictus of concern, if we consider that Lucy's
life is also ours, that her domestic environment is like ours, that for
some unknown reason Alan seems nicer, and that is why he is still
alive, that we eat what we are and we are what we eat, and that our
vomit can be delicious food for somebody else. Thinking about others is thinking about us-and-them, and laughing at others is laughing at us-and-them - if we still feel like laughing after considering the possibility that it is not me who is speaking about Lucy, but Lucy who is speaking about me. Laughter is a virus, or existential, for Lubitsch, and a work of art is not merely a nice, comforting object to hang above the sofa. André Breton declared that art must be convulsive, or it will be nothing at all. Perhaps that is what I am trying to say now: that art has to cause some kind of convulsion, because if it is merely limited to being an intellectualised object, confined to itself, just a silent object in a museum, then the effort that went into its creation seems to me to have been a waste of time. Works of art speak to us, they speak about our lives, our surroundings, the world. Antonio Ortega questions our different forms of behaviour at the same time as he is portraying them, and asking us about them; he questions our ways of life by means of other ones, through a sense of humour, and he does so from a standpoint of ethical and political commitment. He makes us feel uncomfortable,
uncomfortable about
ourselves… I leave institutional arguments and political
correctness to
others. David
G. Torres
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